Social responsibility
Supporting Organic Cotton Farmers in India
Our commitment to sustainability begins with supporting organic cotton farmers in India. By doing so, we help reduce their reliance on large corporations that sell genetically modified seeds and harmful pesticides and fertilisers. These do not only harm the soil but more severely, they harm the local communities' health. Our decision empowers farmers to be more self-reliant and safeguards them and their family from exposure to toxic substances. The more brands source 100% organic cotton, the more farmers can thrive in a self-determined fashion and harvest their land sustainably.
Carbon footprint
46% lower carbon footprint
Organic cotton reduces the carbon footprint by 46%, emitting just 978kg of CO2e (carbon dioxide equivalent) per tonne, compared to 1,808kg for conventional cotton. This is achieved by minimizing synthetic inputs like fertilizers and pesticides.
CO2 Emissions
CO2 Minimised Transport Routes
To minimise carbon emissions, we've strategically chosen a cotton mill and sewing location right next to the cotton farm. This geographical proximity significantly reduces transport distances, meaning fewer carbon emissions and a lighter environmental footprint. Our approach to production eliminates unnecessary stop-overs. With a direct journey from India to Germany and then to your doorstep, our yoga cushions cover minimal distances, reducing emissions associated with additional transport legs. If we would have chosen a factory in Europe sewing our cushions, there would have been another shipping stop-over in the process, which we were able to avoid by choosing a small factory in South India which is located right next to the cotton mill.
energy consumption
62% lower primary energy demand
Organic cotton exhibits a 62% lower primary energy demand, consuming approximately 5,800 Mj (megajoules) per tonne. This remarkable energy efficiency results from the absence of manufactured fertilizers, derived from petrochemicals, which carry a high energy demand.
Social impact
Certified Ethical and Fair Working Conditions
Our yoga cushions are sewn in a small factory that adheres to European standards, ensuring good working conditions, fair wages, and social protection for the workers. To maintain this certification, the facility undergoes annual assessments by the certification body, guaranteeing ethical and responsible practices.
water usage
91% lower drinking water consumption
Organic cotton demonstrates a remarkable 91% reduction in blue water consumption, using only 180 cubic meters per tonne, mainly from rainwater or soil moisture. In contrast, conventional cotton requires 2,120 cubic meters, conserving water resources.
water usage
Environmentally-Friendly (Non-) Dying
We've made a conscious decision not to dye our cushions. By keeping them in their natural cotton color, we save a remarkable 20 liters of water per cushion – a small choice that makes a big impact on water consumption. This also means, that there is no toxic waste water entering our ecosystem therefore supporting to hold up biodiversity. Plus, the natural cotton color is simply magnificent in its own right.
acidification
70% less acid gases
Acidification, where acid gases enter the air and are absorbed by nature, is reduced by 70% in organic cotton. It emits only 5.7kg of SO2e (sulphur dioxide equivalent) per tonne, compared to 18.7kg in conventional cotton. This reduction is due to fewer chemicals, irrigation, and machinery usage.
soil protection
26% better soil protection
Eutrophication, which leads to nutrient enrichment and water pollution, is reduced by 26% in organic cotton. It emits only 2.8kg of PO43 (phosphate equivalents) per tonne, compared to 3.8kg in conventional cotton. Organic systems employ strong soil protection methods that prevent soil erosion and eutrophication."