Our Story

noneedformore was born from a realisation I could no longer ignore: all the things we're told will make us happy — the next career step, more 'things', more experiences, more of everything — don't apply to everyone, and not always.

But there are those other moments. The moments when we feel connected to ourselves, to the people who matter to us. The small ones. The hours we look back on at the end of a week and think: "That was really lovely."

Nurturing those moments — that's why noneedformore exists.

How noneedformore came to be

I run noneedformore alone as a one-woman-show — from Wiesbaden, since 2023. What began as an experiment has become a small business with a clear conviction: products that are genuinely well-made, sustainably sourced and chosen with care. No sales, no mass consumption, no empty promises.

I throw the ceramic incense holders myself. In my studio in Wiesbaden, one at a time, glazed and fired at 1250°C. No two pieces are identical — that's not a marketing claim, it's simply what handmade means.

What I don't make myself, I choose with the same care — and I mean that literally.

The people behind the products

My Japanese incense sticks are made in a workshop whose craftspeople have the experience of more than 200 years of traditional Japanese incense making. I am in contact with them several times a year. No anonymous supply chain, no middleman. I know how they're made because I've seen it.

The yoga accessories — the bolsters, the meditation cushions — are sown in a small family workshop in South India.

I know Pradeep (on the picture far right) and his family personally. We meet every year to talk through how we can make the products better together: materials, construction, durability. Not a brief sent by email. Not a video call. A real conversation. Human to human.

I then fill them all by myself here in Germany Wiesbaden with spelt husks from a local grain mill near Dresden. Every bolster goes through my hands in the creation process.

Nice to know

  • One-Woman-Show

    Founded in 2023. Based in Wiesbaden, Germany.

  • More than 5000 happy customers

    ★★★★★ 4.9 / 5 — from 200+ reviews.

  • 1% for a better world

    Donating 1% of our profits for education equity projects.

What matters to me

I won't always get everything right. I say that honestly. But I want to be completely transparent and give my best in every decision I make for this store.

In practice, that means:

  • Products of the highest quality that last a lifetime — and afterwards break down into their components without leaving waste.
  • Production that is genuinely social and environmentally responsible — not as a label for selling, but with sincere intention.
  • Resources that benefit local communities — not just large corporations and their shareholders.

Let's create more real value and consume more consciously.

With love,
Alina

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